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Florida Georgia Line and Backstreet Boys
The first concert Brian Kelley — one half of country duo Florida Georgia Line — ever attended was a Backstreet Boys show. The 31-year-old's bandmate, Tyler Hubbard, 30, also cites the group as an influence, so when the pop icons agreed to team up for FGL's latest single, "God, Your Mama, and Me," off 2016's Dig Your Roots, "it was surreal for us," Hubbard admits. (The men of BSB were equally jazzed. Says Kevin Richardson, 45, "We feel humbled that they chose to recognize us and be like, 'You're one of the reasons I wanted to be in the music industry.'") Here, they offer EW a sneak peek of the upcoming video.
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Coming Up With a Concept
When it came time to shoot the video (out Feb. 21), production wasn't quite as smooth — and not just because of busy schedules. Jokes Hubbard, "It's difficult to create a cool video when you just have seven dudes singing to each other!"
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And Your Assignment Is...
Director TK McKamy came up with a solution (and a little homework). Before gathering in Santa Rosa Beach, Fla., in January to film, he sent each of the men a GoPro and instructions to do something special for their wives and record it. Each brought their home video to be intercut. "We were all around the world," says Kelley. "I'm excited to see all the places love exists."
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Kelley says that keeping things scaled back was important to everyone involved. "It was about stripping it down to the emotion of the song," he says, "and the emotion of the song is happy and love. It's very natural and organic, so that's the picture we tried to paint with the video."
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An Ideal Location
Kelley keeps a home nearby, so it was special to share the place with friends. "I've vacationed there for a couple of years," he says. "There's some really beautiful landscapes that we touch on. It's like Endless Summer."
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Memories For The Road
"Getting to do this with guys you feel really comfortable around and let loose and have a good time — it makes it that much better," says Hubbard.
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A Lasting Friendship
"We've become friends with [The Backstreet Boys] at this point," says Hubbard. "And it's become more and more exciting with everything that we do together." Richardson says its a two-way street. "We're buds now," he says. "It's just a real positive vibe. It's been a pleasure and an honor to do this song with them."