About Your Privacy on this Site
Welcome! To bring you the best content on our sites and applications, Meredith partners with third party advertisers to serve digital ads, including personalized digital ads. Those advertisers use tracking technologies to collect information about your activity on our sites and applications and across the Internet and your other apps and devices.
You always have the choice to experience our sites without personalized advertising based on your web browsing activity by visiting the DAA’s Consumer Choice page, the NAI's website, and/or the EU online choices page, from each of your browsers or devices. To avoid personalized advertising based on your mobile app activity, you can install the DAA’s AppChoices app here. You can find much more information about your privacy choices in our privacy policy. Even if you choose not to have your activity tracked by third parties for advertising services, you will still see non-personalized ads on our sites and applications. By clicking continue below and using our sites or applications, you agree that we and our third party advertisers can:
  • transfer your data to the United States or other countries; and
  • process and share your data so that we and third parties may serve you with personalized ads, subject to your choices as described above and in our privacy policy.
Entertainment Weekly


Taylor Swift unites with Ed Sheeran and Future on 'End Game'

James Devaney/Getty Images; Jeff Kravitz/FilmMagic; Scott Dudelson/Getty Images

Posted on

Taylor Swift’s sixth album, reputation, could be the year’s buzziest release — and though it features only two guest appearances, they’re from 2017 commercial powerhouses, Future and Ed Sheeran. Both artists appear on the LP’s second track, “End Game.”

While Sheeran has previously collaborated with Swift — he featured on and co-wrote the Red track “Everything Has Changed” — “End Game” is Future’s first team-up with the pop star. He spouts an energetic (and unusually G-rated) verse, rhyming about his “reputation,” “bad boy persona,” and protecting a lover with his life. Sheeran, for his part, also addresses some of the album’s themes, singing, “For all my flaws, paranoia, and insecurities/I’ve made mistakes and made some choices, that’s hard to deny.”

Future featured Kanye West — who seemingly negatively looms over reputation cuts including “Look What You Made Me Do” and “This Is Why We Can’t Have Nice Things” — on his 2014 song, “I Won,” but the 33-year-old rapper’s collaboration with Swift doesn’t come entirely out of the blue. In a 2016 commercial for Apple Music, Swift jokingly lip-synced Drake and Future’s 2015 hit “Jumpman” — and the song subsequently enjoyed a hearty sales boost.

Swift scored a No. 1 on the Hot 100 with reputation‘s lead single, “Look What You Made Me Do,” and will likely top Billboard‘s albums chart for the fifth time with the new LP. But her collaboration with Sheeran and Future proves game recognizes game. Both stars topped the albums chart this year — in fact, Future did it with two different albums, in back-to-back weeks. And Sheeran and Future also had seismically popular singles on the Hot 100, with Future’s “Mask Off” peaking at No. 5 and Sheeran’s “Shape of You” topping the chart for 11 weeks.

Listen to “End Game” on reputation, available now.