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Entertainment Weekly


Taylor Swift reportedly planning birthday tour announcement

George Pimentel/LP5/Getty Images

Posted on

Taylor Swift’s anticipated world tour announcement may be almost exactly a month away.

According to Billboard, the Grammy-winning artist is planning to announce her Reputation tour and ticket sales around the time of her Dec. 13 birthday. The album, which was formally released Friday, is expected to sell more than 1 million units in its first week of sale.

The tour would kick off in 2018, and few details are known at this point. Swift’s tour for her last album, 1989, was a smash success in 2015, grossing $250 million in revenue. Billboard projects it will be one of the biggest tours of the year, playing 27 markets and perhaps an NFL-stadium run.

For reference, her 1989 tour was announced less than two weeks after the corresponding album was released. It began in May of 2015, and concluded on Dec. 12, the day before her birthday, in Melbourne, Australia.

Reputation has earned generally positive reviews from critics and promptly created a frenzy upon its Friday launch.