Madison Vain
October 20, 2017 AT 10:30 AM EDT

Dan Tyminski has long been loved for his rugged roots music. He’s a former member of bluegrass outfit Lonesome River Band, a cohort of Alison Krauss, playing in her backing band Union Station, and, of course, for the O Brother Where Art Thou? soundtrack. But his 2013 team-up with Avicii for the EDM superstar’s “Hey Brother” dramatically altered the singer’s genre horizons.

That legacy is felt all across Tyminski’s latest release, the electro- and pop-infused Southern Gothic, out now. Today, EW is thrilled to premiere the title track’s compelling music video.

David McClister

Recalling the cut’s writing session, Tyminski tells EW, “We ultimately found something that had such a distinct gothic-y feel and I remember Jesse [Frasure] saying that if Dan’s going sing it, it must be ‘Southern Gothic.'” Not sure what they’d stumbled upon, Tyminski and his collaborators, which also includes Josh Kear, huddled around a computer researching “Southern Gothic culture.” 

From there they glanced outward. “We tried to look at the world around us, and see if we couldn’t draw parallels to what this could mean within Southern Gothic [versus] what people get to see every day,” he explains. “We’ve all seen people selling salvation on TV for 20 bucks. You see some politicians and they’re talking, so I found myself literally watching a television seeing a preacher and seeing a politician and I can’t tell you if either one of them is telling the truth. That made it into the song.”

He adds, “It talks about a lot of darkness, but there’s a lot of darkness in real life that we deal with and it’s not all fluffy and rosy and good, and as songwriters we just get to hold a mirror up to it.”

Visually, they waded even further into the folklore. Directed by Wed Edwards, who has also spearheaded recent videos from Dierks Bentley and Tim McGraw, the clip offers a gorgeous onslaught of tokens of that subculture: Mossy trees, veiled brides, preachers, and politicians. Each is treated with mystic hands for an enthralling effect.

Southern Gothic is out now; Tyminski will perform the title track Monday, Oct. 23 on The Late Show with Stephen Colbert.

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