K-pop stars BTS returned in a big way Monday, releasing their hotly anticipated album, Love Yourself: ‘Her’, along with a new single, “DNA,” and a corresponding music video.
The seismically popular ensemble debuted “DNA” at 6 p.m. in Korea, meaning it was available beginning at 5 a.m. ET. As a press release notes, the song’s video “reaches its climax during the choreography scene when all seven BTS members hold hands together and connect as one like DNA.”
Since releasing their first material just over four years ago, BTS has taken over the K-pop world; no K-pop album has charted as high on Billboard‘s albums chart as their 2016 project Wings, which peaked at No. 26.
Though BTS returned with a blitz of material on Monday, they’re just getting started. The group will globally broadcast a “comeback show” on Sept. 21, where they’ll debut new material. And Love Yourself: ‘Her’ represents only the first installment in their new Love Yourself series of releases.
Watch the “DNA” video and stream Love Yourself: ‘Her’ above.