About Your Privacy on this Site
Welcome! To bring you the best content on our sites and applications, Meredith partners with third party advertisers to serve digital ads, including personalized digital ads. Those advertisers use tracking technologies to collect information about your activity on our sites and applications and across the Internet and your other apps and devices.
You always have the choice to experience our sites without personalized advertising based on your web browsing activity by visiting the DAA’s Consumer Choice page, the NAI's website, and/or the EU online choices page, from each of your browsers or devices. To avoid personalized advertising based on your mobile app activity, you can install the DAA’s AppChoices app here. You can find much more information about your privacy choices in our privacy policy. Even if you choose not to have your activity tracked by third parties for advertising services, you will still see non-personalized ads on our sites and applications. By clicking continue below and using our sites or applications, you agree that we and our third party advertisers can:
  • transfer your data to the United States or other countries; and
  • process and share your data so that we and third parties may serve you with personalized ads, subject to your choices as described above and in our privacy policy.
Entertainment Weekly

MTV Video Music Awards

Taylor Swift clones tear each other apart in 'Look What You Made Me Do' music video

Posted on

Taylor Swift rises from the grave, literally, in her video for “Look What You Made Me Do,” which debuted during Sunday night’s MTV Video Music Awards, hosted by Katy Perry.

In the clip, Swift confronts her old videos — again, literally, as she stands on a pile of Swifts from earlier clips, including “Shake It Off,” “You Belong With Me,” “Bad Blood,” “Out of the Woods.” The video concludes with a sketch where multiple Swifts, including “surprised face” Swift, zombie Swift, and a Swift making sure to keep the receipts stand around slagging each other with insults. The video ends with one of the Swifts quoting Swift herself in reference to Swift’s feud with Kanye West and Kim Kardashian: “I would very much like to be excluded from this narrative.”

KatyPerry/YouTube; TaylorSwift/YouTube

She also sends a message to her former friend Perry, wearing a cat mask that is similar to a design featured in Perry’s “Dark Horse” music video. Swinging a bat in what appears to be a music-streaming company, Swift is wearing a tiger sweatshirt — a clear reference to Perry’s lyric “I got the eye of a tiger” in “Roar.” Famously, Swift’s music returned to Spotify the same week that Perry’s new album Witness debuted.

What’s more, Swift actually resembles Perry in a shot from a car crash scene where she holds up a Grammy Award.

The video also references Swift’s triumphant legal battle against former radio host David Mueller, who Swift accused of groping her at a concert on her Red tour in 2013. A judge rewarded Swift $1, which she requested. At one point in the music video, Swift is seen in a bathtub surrounded by jewels and a $1 bill.

Taylor Swift/YouTube

See more GIFs from the video below.

Swift’s big debut follows a tease of the video on Good Morning America Friday, which had the Beyhive comparing the visuals — specifically a shot of Swift surrounded by male dancers — to visuals from Beyoncé’s Lemonade album.

Swift dropped the angsty song late Thursday night, sparking mixed reactions on social media. The song seemingly addresses her feuds with Kanye West, Kim Kardashian, and Katy Perry, as well as the media’s portrayal of her.

Though Swift was not scheduled to perform at the VMAs, rumors have run rampant that she would take center stage at the show, which is being hosted by former friend Perry.

The 27-year-old pop culture fixture has remained largely out of the spotlight in 2017, but still managed to score a nomination in the best collaboration category for “I Don’t Want to Live Forever,” her duet with Zayn Malik on the Fifty Shades Darker soundtrack.

Reputation is currently available for pre-order on iTunesTargetTaylorSwift.com, and Walmart.