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Sofi Tukker give haters the finger in outrageous 'F--- They' video

The band co-wrote the twisted house track with Scissor Sisters’ Jake Shears

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If you follow DJ Khaled on Snapchat, you already know about they: the vague, ominous group of naysayers and haters who stand between you and your goals. They don’t want you to win. They don’t want you to succeed. They don’t believe in you. But Khaled’s not the only one who struggles against these forces — just ask Sofi Tukker, the Grammy-nominated dance-music duo who don’t exactly mince words in their new video for “F— They,” premiering exclusively on EW above.

Directed by Grimes collaborator Mac Boucher, the colorful clip stars bandmates Sophie Hawley-Weld and Tucker Halpern rebelling against the advice of “they” while letting loose to the twisted house track, co-written with Scissor Sisters’ Jake Shears. “’F— They’ is a song about anything that holds you back from being exactly who you are, so we wanted to make a video that showcases parts of our personalities that have been suppressed,” the band told EW over email.

Hawley-Weld spends most of the video squatting defiantly, while Halpern squares off against a coach-like figure that’s a direct reference to his college basketball days at Brown University, where the two first met at students. “We wanted to make sure it was personal, so we actually wrote the video treatment ourselves,” says the band, who broke out with last summer’s Soft Animals EP. (You might know them for their bubbly, Portuguese-language party-starter “Drinkee.”) “Tucker had a college coach who had a preconception of what a basketball player was supposed to be like and wanted to force him into that box. When Tucker’s personality didn’t fit, he made life miserable for him and took all the joy out of basketball, his lifelong love.”

The three-day video shoot in Toronto, however, was the opposite of soul-sucking. “The whole crew felt like a bunch of friends getting overly excited, laughing all weekend,” says the band, who is currently on the summer festival circuit before hitting the road with ODESZA in the fall. “We were all pushing each other to do something a little more outrageous with each take. It really fit the spirit of the song!”

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As a fan of the band, Boucher jumped at the chance to help the group build out the video’s surreal, dystopian universe. “I remember seeing Sofi Tukker in Italy last summer and fell in love with the energy and vibe they radiated,” Boucher tells EW. “When they reached out about collaborating on ‘F— They,’ there was no doubt about it. The song is mental, and the treatment they sent my way seemed a pretty perfect fit. When the vision is synced like that and the artist is so invested in the video, it’s a perfect position for collaboration.”

Read the band’s full statement below:

‘F— They’ is a song about anything that holds you back from being exactly who you are, so we wanted to make a video that showcases parts of our personalities that have been suppressed. We wanted to make sure it was personal, so we actually wrote the video treatment ourselves. Tucker had a college coach who had a preconception of what a basketball player was supposed to be like and wanted to force him into that box. When Tucker’s personality didn’t fit, he made life miserable for him and took all the joy out of basketball, his lifelong love. That’s why the video starts the way it does :)

And Sophie stands up — or rather, sits down — in a squat in every scene because that’s exactly how she likes to sit. We were so lucky to find Mac Boucher, who was willing to work on our crazy treatment with us. He enhanced our vision beyond what we could have ever imagined. He is one of our favorite directors; we are huge fans of all the work he does with Grimes and we feel so lucky we got to work with him. The vibe on the set of this music video was incredible. The whole crew felt like a bunch of friends getting overly excited, laughing all weekend. We brought our friend Olivia Perdoch to do the styling and we got to wear clothes by one of our favorite designers and people, Johnson at Libertine. We spent three long, crazy days together in Toronto and were giddy the entire time in part because we were feeling so grateful that we got to work with such talented, kind weirdos. We were all pushing each other to do something a little more outrageous with each take. It really fit the spirit of the song! We also brought our nutty genius of a friend Danny Moon to do some of his signature art and paints throughout the video, and he features in the video — as does the beautiful wolf-dog, Chester. We hope the spirit of joy, inclusivity, and freedom that we felt those couple of days translates into the video!