Lionsgate and Parques Reunidos announced plans for an indoor entertainment center, featuring The Hunger Games, Mad Men, and John Wick-themed attractions, to open in Times Square in 2019.
Branded as Lionsgate Entertainment City, the indoor project will include a Hunger Games flying simulator attraction that takes fans on an exciting rescue mission through the Capitol. Additionally, the center will offer Peeta’s Bakery and The Capitol Confectionary for dining.
“We’re delighted to kick off our partnership with Parques Reunidos in midtown Manhattan, and we look forward to extending our alliance to other major U.S. and European cities as we continue to grow our location-based entertainment business around the world,” said Lionsgate Senior Vice President of Global Live and Location Based Entertainment Jenefer Brown. “Lionsgate Entertainment City celebrates so many of our greatest film and television properties and provides their fans with a unique immersive experience featuring state-of-the-art technology right in the heart of the city.”
Lionsgate Entertainment City will also showcase a Mad Men-themed dining and lounge experience, giving fans an authentic taste of the show’s 1960s décor, and a John Wick: Chapter Two shooting ride.
Lionsgate continues to grow with its location-based entertainment business, now having planned attractions in the United States, Europe, the Middle East, and Asia.