Maureen Lee Lenker
September 22, 2017 AT 06:00 PM EDT

mother! isn’t done dividing audiences.

A new poster for the Jennifer Lawrence film landed online Friday seeking to capitalize on the polarizing nature of the Darren Aronofsky project (which scored strong reviews from critics but received an F Cinemascore from audiences during its opening weekend). Instead, the poster created more controversy due to its depiction of Lawrence’s battered face.

Paramount Pictures

On Twitter, many were horrified by the poster’s use of an image of an abused woman as a marketing tool, calling the artwork “heinous,” “gross,” and a “tawdry display.” One journalist wrote, “I don’t care what you think of the movie, the fact that a woman gets beat up in it shouldn’t be the selling point.”

Paramount, which distributed the film and recently defended it as “audacious” and “bold,” did not immediately respond to request for comment.

This is not the first time Lawrence has been at the center of a controversy involving posters that depict violence against women. In summer 2016, Fox apologized for an X-Men poster which featured Lawrence’s character, Mystique, being strangled by the villainous Apocalypse.

Read below for a sampling of tweets reacting to the mother! poster.

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