About Your Privacy on this Site
Welcome! To bring you the best content on our sites and applications, Meredith partners with third party advertisers to serve digital ads, including personalized digital ads. Those advertisers use tracking technologies to collect information about your activity on our sites and applications and across the Internet and your other apps and devices.
You always have the choice to experience our sites without personalized advertising based on your web browsing activity by visiting the DAA’s Consumer Choice page, the NAI's website, and/or the EU online choices page, from each of your browsers or devices. To avoid personalized advertising based on your mobile app activity, you can install the DAA’s AppChoices app here. You can find much more information about your privacy choices in our privacy policy. Even if you choose not to have your activity tracked by third parties for advertising services, you will still see non-personalized ads on our sites and applications. By clicking continue below and using our sites or applications, you agree that we and our third party advertisers can:
  • transfer your data to the United States or other countries; and
  • process and share your data so that we and third parties may serve you with personalized ads, subject to your choices as described above and in our privacy policy.
Entertainment Weekly

Star Wars launches augmented reality treasure hunt for Force Friday II

Posted on

Ever wanted to hang out with Admiral Ackbar? A new Star Wars virtual reality initiative is giving you that chance — and no, it’s not a trap.

Two years ago, Star Wars launched Force Friday, a massive retail blitz that unveiled a huge line of The Force Awakens products and merchandise. Now, with The Last Jedi on the horizon, the franchise is gearing up for the even-bigger-and-better Force Friday II, which kicks off Sept. 1 and will see the global unveiling of all sorts of Star Wars-themed goodies. To celebrate, Disney and Lucasfilm have announced an enormous augmented reality treasure hunt called “Find the Force,” allowing fans to unlock and interact with their favorite Star Wars characters.

Between Sept. 1 and Sept. 3, more than 20,000 retail locations across 30 countries will be decked out with “Find the Force” logos, and fans who download the Star Wars app can use it to scan those logos, unlocking a nifty augmented reality experience with various Star Wars characters. You can then take photos and share video of the experience, like some sort of intergalactic Pokémon Go.

There’ll be 15 total characters to unlock over the three-day event, including, most interestingly, one never-before-seen character from The Last Jedi. 

Disney

The full experience will kick off Sept. 1, but you can actually check out a sneak peek right now. Just download the Star Wars app and use the “Find the Force” feature to scan the picture of Rey below — and you’ll unlock an adorable augmented reality version of The Last Jedi’s cutest new creatures: porgs.

Disney

Star Wars: The Last Jedi will hit theaters Dec. 15. For more details on Force Friday II and the “Find the Force” treasure hunt, head to starwars.com/findtheforce.

Outbrain

Tags