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Star Wars Monopoly still doesn't offer Rey due to 'insufficient interest'

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Eighteen months ago, Hasbro made a promise to Star Wars fans to add the character of Rey to their movie-pegged Monopoly board game by the end of 2016. She’s still M.I.A. and the reason, apparently, is “insufficient interest.”

Hasbro spokesperson Julie Duffy explained to the Associated Press in an email, “In early 2016, Hasbro updated the 2015 Star Wars: Monopoly game to add a Rey token. This product was sold to retailers in several markets around the world but is not available for sale in the U.S. due to insufficient interest.”

According to Duffy, the Rey-inclusive version was offered to U.S. retailers but they “had ample inventory so they did not choose to sell the new version.”

If you ask Annie Rose Goldman, the young girl from Illinois who sparked the initial backlash, there is sufficient interest. Her mother, Carrie, posted her daughter’s “girls matter” letter to Hasbro on social media last year. Soon, the hashtag #WheresRey popped up on the Twittersphere, prompting a response from the toy company.

“We love the passion fans have for Rey, and are happy to announce that we will be making a running change to include her in the Monopoly: Star Wars game available later this year,” a Hasbro rep told EW in a statement at the time.

Goldman will be receiving a token, but her mom told the AP it was “an awful lot of trouble to go through.” She added, “They didn’t keep their word.”

The Star Wars-themed Monopoly game currently includes four male characters: Finn, Kylo Ren, Luke Skywalker, and Darth Vader. Customers in the U.S. can contact Hasbro to request the Rey figure; Duffy said 99 requests were fulfilled in the U.S. and 10 in Canada.

The updated set was also made available in the U.K., France, and three other markets — although the AP tracked down Ian Henry, a dad from England who purchased the game and later discovered it did not include Rey. “Rey is the star of the film,” he said. “You’d expect to have a female character at least.”