Long before he directed Transformers movies, Michael Bay made commercials. But as anyone who’s ever watched a Bay film knows, he didn’t exactly abandon big-name brands when he started directing actual movies. A new video from ScreenCrush ambitiously set out to catalog every single instance of product placement in Bay’s films — and found quite a lot.
Written and directed by ScreenCrush editor Matt Singer and edited by Ryan Arey, the video explores Bay’s filmography chronologically, from 1995’s Bad Boys through last year’s 13 Hours. Each film contains multiple instances of Budweiser bottles, Cisco computer servers, and the like. The video highlights each one with a yellow circle, and occasionally interjects to point out just how absurd some of the placements are, from a Mountain Dew machine in a college dorm room (Transformers: Revenge of the Fallen) to a Chinese brand of protein powder showing up in Chicago (Transformers: Age of Extinction). The final count of products placed in Bay movies exceeds more than 500.
To find out the total amount of product placement in Bay movies, watch the video above.
Transformers: The Last Knight is in theaters now.