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Then: Brinkley was the Swimsuit issue cover girl three years in a row (1979, 1980, and 1981)
Now: In addition to her movie and TV appearances, Brinkley released a book on beauty and fitness that hit number one on The New York Times best seller list, has her own sunglasses company, perfume, and jewelry collection, and served as the face of Cover Girl for 25 years, the longest-running model endorsement contract in history. Despite her many endorsement deals, the bulk of Brinkley's personal fortune reportedly comes from profitable real estate investments.
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Then: Tiegs was the first model to make a repeat appearance on the cover of the Swimsuit issue (1970, 1975).
Now: In 1979, Tiegs signed a seven-figure deal with Cover Girl, then the biggest model endorsement contract ever. A year later, she launched a line of clothing and accessories for Sears, generating more than $100 million in sales. The model also created a clothing line for shopping network QVC and a line of wigs for Revlon.
3 of 8
Then: Alt's Swimsuit cover led to lucrative endorsement deals with Diet Pepsi, Noxzema, and Hanes.
Now: After writing two books, Alt launched her own skincare line in 2008. In 2013 she joined Fox News, starring in a weekly show called A Healthy You & Carol Alt.
4 of 8
Then: The Australian model holds the record for the most Swimsuit issue covers with five.
Now: Macpherson has launched a series of business ventures, including a lingerie collection and a line of skincare products.
5 of 8
Then: Ireland graced the cover of the 25th anniversary edition of the Swimsuit issue.
Now: As her modeling career began to wind down, Ireland launched her own company. She is now considered the world's wealthiest former model with a reported net worth of more than $350 million.
6 of 8
Then: Banks was the first African-American woman to appear on the cover of the Swimsuit issue.
Now: The creator of the widely popular America's Next Top Model reality competition series has raked in millions from TV deals.
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Then: In addition to her solo Swimsuit cover in 1998, the German stunner appeared on the cover of the All-Star issue in 2006.
Now: Klum reached supermodel status working as an Angel for Victoria's Secret. Since then, she's been a spokeswoman for brands like Dannon and McDonald's, fashion lines for Birkenstock, A Pea in the Pod, and New Balance, and served as host of Project Runway.
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Then: Murphy made her Swimsuit cover debut in 2005.
Now: The bombshell has been paid to endorse a number of major fashion and beauty brands over the years, including Prada, Dolce & Gabbana, Gucci, and Tiffany & Co.