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In December of 2009 Samsung implemented custom campaign on EW.com consisting of two unique high-impact homepage units and a custom-built sitelet called the Samsung Blu Room
Posted on January 22, 2010 at 10:00pm EDT
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Samsung ran the first-ever Dropkick unit on EW.com?s Homepage (Collapsed state)
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Samsung Dropkick unit (Expanded state)
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Samsung also ran the first-ever Interactive Skin with Video Capabilities on the EW.com?s Homepage (Closed State)
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Users were enticed to click on the gutter skin to see additional messaging from Samsung (Open State)
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EW.com created a custom sitelet for Samsung, entitled the Samsung Blu Room. The sitelet lived within our Holiday Gift Guide Special (Welcome Screen)
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The Samsung Blu Room featured product benefits of the Blu-ray player and video. Click here for demo.
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Custom tout within Holiday Gift Guide main page drove traffic to the Blu Room
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The Samsung Blu Room was also touted on the EW.com homepage, right under the dynamic lead in the upper-left corner.