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EW delivered Intel?s ?Core Moments? messaging with the custom ?Summer Movie Moments? in-book franchise and custom online posts.
Posted on January 22, 2010 at 10:00pm EDT
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Premium adjacencies to in-book ?Summer Movie Watch? edit
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Ownership of custom ?Summer Movie Watch? editorial video featuring EW Movie Critics Owen Glieberman and Lisa Schwarzbaum discussing their favorite Summer Movie moments of all time
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Each ?Summer Movie Watch? editorial blog post and video featured a custom graphic including ?sponsored by? Intel entitlement
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Sponsorship of EW.com?s Summer Entertainment site special