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EW delivered Honda?s ?Opposites in Harmony? messaging with the custom ?15 Most Surprising Duets? in-book feature and online custom gallery and video.
Posted on January 22, 2010 at 10:00pm EDT
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2.33 pages of Honda CR-Z ads wrapped the editorial content, including a right-hand single page gate.
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Honda sponsored a custom ??15 Most Surprising Duets? photo gallery on EW.com
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Custom ?10 Dream Duets? video: included discussions of past ?unexpected duets? as well as ?dream duets? that our editors would like to see
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Sponsored Tweet to our @EWFrontRow promotional twitter stream to create additional buzz