HBO owned the Best of 2010 site special, which included both a 728x90 and one of their custom units, a 300x600 expandable.
2 of 5
The expanded state of the 300x600 contained video clips from each of the past four seasons, allowing users to vote on their favorite scene within each respective set.
3 of 5
After the user voted on their favorite clip for a given season, the voting results were displayed. Note that there are also persistent links at the bottom of the unit pointing to HBO's website and their #Big Love Twitter feed.
4 of 5
The other custom unit that HBO utilized was an OPA pushdown, which ran on our homepage.
5 of 5
When expanded, the pushdown revealed a dialog box where users could share their Big Love Season 5 moments as tweets, which were then automatically funneled to the HBO #Big Love Twitter feed. The expanded state also included a tab where video clips could be viewed.