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HBO received television category exclusivity in Entertainment Weekly to promote its second season of True Blood.
Posted on October 30, 2009 at 7:00pm EST
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HBO True Blood ran 10 pages throughout the 6/12/09 issue of Entertainment Weekly, making it the first advertiser ever to receive category exclusivity within the magazine.
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Adjacency to EW's Feedback section
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Adjacency to EW's The Must List - The Top 10 Things We Love This Week
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Adjacency to EW's First Look - An exclusive peek at some of Hollywood's coolest projects
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Adjacency to EW's News + Notes section
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Adjacency to the TV Reviews section opener
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Adjacency to EW's TV Reviews section closer and Sound Bites column
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Adjacency to EW's The Bullseye - A look at the pop culture news that was right on target and the events that missed the mark
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As a final reminder to tune-in for the new season, HBO True Blood owned Cover 4 of the 06/12/09 issue.