1 of 3
GM sponsored the ?100 Greatest Characters? site special on EW.com, celebrating iconic characters from Hannibal Lector to Homer Simpson. Sponsorship included 728x90, 300x250 and 88x31 units.
2 of 3
A look at one of the photo galleries that rolled up into the site special.
3 of 3
Users could get in on the fun with the ?Heroes vs Villains? character showdown. In a series of head-to-head decisions, users chose their all-time favorite ?Hero? and ?Villain.? GM sponsored an editorial photo gallery profiling the featured characters and a custom, interactive game.