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EW kicked off Lollapalooza with the EW Lounge: Chicago, an exclusive, music-filled, event sponsored by f.y.e., Tostitos, and 5® React? gum.
Posted on January 22, 2010 at 10:00pm EST
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Hot new Philadelphia based hip-hop act Chiddy Bang kicked things off with an exclusive set for the crowd.
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Headliners Hockey kept the party going.
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Over 300 consumers and music industry influentials attended the event.
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Attendees entered to win a VIP Lollapalooza pass from sponsor f.y.e.
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All party-goers enjoyed samples from sponsors Tostitos and 5® React? gum.
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After the event, sponsors received additional exposure on Entertainment Weekly?s Extras in-book promotional page, read by nearly 11 million readers.