Copyright 2018 Entertainment Weekly Inc. All rights reserved. Reproduction in whole or in part without permission is prohibited.
EW and Toyota hosted a 10 market screening of Universal Pictures? summer blockbuster, ?Despicable Me,? to drive awareness of the new Toyota Siena among a targeted, family audience.
Posted on January 22, 2010 at 10:00pm EDT
1 of 4
Co-branded in-book promotional page promoted the 10 market screening to EW?s 11 million readers
2 of 4
Email blast sent to over 250,000 subscribers directed readers to enter for their screening pass
3 of 4
Toyota?s 2:35 ?Swagger Wagon? commercial spot ran prior to the film in all markets
4 of 4
Theaters were filled to capacity in every market ? a total of 2,687 attendees