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It was the particular hashtag seen 'round the web after Avengers: Age of Ultron premiered and fans scrambled to find merchandise of their favorite super spy, only to come up empty-handed. Even Mark Ruffalo was upset at the lack of options when it came to showcasing one of Marvel's most prominent characters.
Although Captain America: Civil War won't hit theaters until May 6, Marvel is already ramping up excitement for the film with teases for a brand-new line of merchandise. And this time, Black Widow is front and center in toys, collectibles, and apparel. The line-up is Disney and Marvel's attempt to push the superhero into the spotlight well before the film's debut, because after all — what girl doesn't want to carry their Black Widow action figure to the theater?
Just as Scarlett Johansson tells EW that her character has evolved throughout each film, the amount of focus on Black Widow has also grown, culminating in a line-up that features the most inclusive array of Black Widow specific merchandise yet. Take a look inside this gallery for more.
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Marvel’s LEGO Super Heroes Crossbones’ Hazard Heist (LEGO, $19.99)
Remember how in the Age of Ultron LEGO set, Captain America replaced Black Widow on her motorcycle — even though the scene that took place in the film had the Russian assassin navigating the streets? It seems the character is finally getting her due with LEGO's newest set, which features Black Widow, her motorcycle, and her new weapons along with Crossbones' escape truck and Falcon in his Redwing suit. Just as Age of Ultron set depicted a key action sequence from the film, it's safe to assume this set also foreshadows a scene we'll see in Civil War. And if Falcon is Team Cap and Black Widow is Team Iron Man, does that mean the two are working against each other? Or will they team up to stop Crossbones from whatever evil plan he's trying to carry out.
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Captain America: Civil War Figure Play Set (Disney, $19.95)
Now you can pick and choose if you're Team Cap or Team Iron Man, with Black Widow included in the line-up of characters that teases new Avengers: Falcon, War Machine, Vision and Ant-Man. While the Avengers themselves will be divided in Civil War, don't look for Black Widow's reasoning for choosing Team Iron Man to be a simple one. "She’s never been one to divide and conquer," Johansson told EW. "I don’t think that’s her. She’s seen that and it never works. She would see this as a kind of, it’s more complicated than picking sides, you know?"
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Marvel Super Hero Mashers Mash-Up Pack Assortment (Hasbro, $19.99)
After fleeing Sokovia following the battle with Ultron, no one (not even Nick Fury) knows where the Hulk is. But Hasbro is making sure the fans know. This set, which debuts in the fall of 2016, features Black Widow alongside "The Other Guy," a nice change from the previous sets that featured the Hulk being paired up with his "science bro" Tony Stark. Don't expect to see Black Widow upset that the romance she pursued in Age of Ultron didn't work out, however — while Johansson tells EW there are references to that storyline, there's (predictably) not a lot of room in Civil War for personal backstories.
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Marvel’s Black Widow Marvel Select 6 3/4” Action Figure (Disney Store, $24.95)
Whether you're a collector or not, fans of all ages can now display their favorite character on the shelf with this Marvel Select action figure, available for pre-order. The figure depicts Black Widow in her comic-inspired clothing alongside a bonus Ant-Man figure: a curious choice since Ant-Man and Black Widow have chosen different sides. But it also depicts her standing in what looks like the aftermath of a battle. Maybe a nod to that action scene we've seen teasers for?
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Her Universe Active Wear Collection (Kohls, price TBD)
Now when ladies are training, they can feel like a superspy with this exclusive Black Widow line from Her Universe. "Black Widow gave advice to the Hulk and she said, 'Now go be a hero,'" Her Universe founder Ashley Eckstein says. "That line stuck with me and I am inspired by the Avengers and specifically Black Widow to try and 'Be A Hero' in my daily life."
Her Universe is known for its focus on female superheroes when it comes to major franchises such as Marvel, Star Wars, and Star Trek, and Eckstein was vocal about bringing more Black Widow representation to the company. "As a huge fan of Black Widow, I was definitely one of the fans asking for more merchandise made for this awesome character," she said. "I'm excited that we have so many options now."
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Marvel’s Avengers Black Widow Hot Wheels Character Car (Mattel, price TBD)
Mattel's Black Widow inspired character car isn't a motorcycle, but it's still a fitting representation for the superhero. And for those fans that love collecting Disney and Mattel character cars, it's a worthy (and welcome) addition to any collection.
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Iron Man vs. Black Widow Action Figure Set – Captain America: Civil War (Hasbro, $7.95)
Captain America: Civil War will find Black Widow fighting not alongside her best friend Hawkeye (who has chosen to align himself with Team Cap) but instead with Tony Stark. "I think when you find her in Civil War, she’s looking to strategize her position, putting herself in a place where she is able to let the powers that be fight it out or whatever amongst themselves," Johansson told EW of her alliance with Tony's team. "She’s always a little bit on the perimeter so she can have a better perspective of what’s really going on."
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Super Hero Adventures Marvel Figure 2-Pack (Hasbro, $6.99)
Black Widow is one of Marvel's most prominent female superheroes, both in the comics and in the films. And because of that, she's become an inspiration to many fans. Until now, there's been a notable lack of availability when it comes to Black Widow items that are available for kids, but with this figure 2-pack specifically designed for a younger crowd, Disney and Marvel are proving they're well on their way to correcting that.