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The Naked Dress
The frock Maynard wore to the first rose ceremony wasn't her first choice. ''She wanted to wear a big romantic gown, but I told her that it was important that she wear something the guys would see and think, 'Whoa!' '' Fetman says. ''This [Jean Fares] gown was hot. Every time one of the guys walked in, you could see him eye her up and down. You have to know the difference between a dress that women will think is sexy and a dress that men will think is sexy.''
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Looking Good Is the Best Revenge
During the ''Men Tell All'' episode, Emily kept her cool in a hot pink bandage dress by Hervé Léger. ''Have you ever had that awkward run-in with your ex and looked like a mess?'' she told InStyle.com. ''We all have, and I was for sure not going to let that happen to me at the ''Men Tell All'' episode.''
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''Except for the rose ceremonies or a big date, Emily does her own hair and makeup. She has amazing taste [in clothes], so I was just the person who brought things in for her to try on,'' says Fetman, who helped Maynard pull together 70 complete outfits in just two days before the show began filming. ''I told her, 'I'm here to help you, but I don't want to change you. I like you the way you are, and obviously the audience does too.' ''
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''Emily doesn't like to wear jackets. Her thing was, 'If I'm wearing a sexy dress, I don't want to cover it. I am vain enough that I'd rather freeze,'" Fetman says. When Emily came down with a cold, Fetman scrambled to find her something warm to layer over a $12,500 Randi Rahm dress for a date at the Tower of London. ''I'm sure it looks like pashmina, but it is a triple-ply cashmere [wrap] that I got made by making a tailor stay up all night.''
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The Bachelorette's Go-To Boots
When she paid a visit to Jef's family on their Utah ranch, Maynard dressed the part in an accordion-pleat dress by AllSaints and a pair of Frye riding boots. The low-heeled footwear was a rare departure from her usual stilettos. ''She didn't care whether a shoe was comfortable as long as it looked good with her dress,'' says Fetman. ''She knows that for two hours she can fit into any [shoe] as long as it looks pretty.''
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The Rose Gown
''I used to have to call designers to ask if I could borrow gowns, but once they knew Emily was [the new Bachelorette], they started contacting me. She had such a great look on The Bachelor, they thought, 'This is the perfect girl to wear our clothes,' '' says Fetman of his ability to score samples like this $14,500 Jean Fares dress. ''This one had layers and layers of fabric that looked like a rose turned upside down. The bodice was so tight and it had a hoop skirt, but Emily can work a gown like no other.''
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The Grammy Gown
It was love at first sight when Fetman laid eyes on this stunning sequin Gomez-Gracia gown, but there was one problem — Carrie Underwood had worn it to the Grammy Awards a few months earlier. ''I thought to myself, 'If Carrie Underwood isn't going to care, why should I?' '' he says. ''The beauty was, because there was some stretch to it, I didn't have to tailor it. It fit Emily just as perfectly as it fit Carrie.''
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Matching Miss Piggy
Hours before Bachelorette Emily Maynard took the stage to cohost a variety show benefit with the Muppets, Fetman received an odd request. ''I got an e-mail asking for Emily to wear something that would coordinate with Miss Piggy's outfit,'' he says with a laugh. ''I'm not sure whether it came from the Bachelorette producers or Miss Piggy's team, but there I was looking through racks of clothing trying to match Emily's dress with a puppet pig's!''
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Just Try It
''There was nothing she wouldn't try on,'' Fetman says of Emily's edgier outfits, like this one-shoulder jumpsuit by Pamella Roland and layered statement necklaces from The Woods. ''You don't always get that with [The Bachelorette] girls.''