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ABC aligns with EW to promote its new series, Flash Forward, using a combination of in-book placements and live screenings in New York and Los Angeles.
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ABC ran a series of 1/3rd spreads promoting the premiere of Flash Forward in EW's First Look.
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The 1/3rds provided EW readers with an exclusive look at the characters of FlashForward before it premieres.
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To generate buzz for the premiere of ABC's FlashForward, EW hosted advanced screenings of the first episode in LA and NY.
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Readers lined up waiting to get into the screening.
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The LA screening included a panel discussion with Executive Producer David S. Goyer and members of the cast (Penyton List, Dominc Monaghan, John Cho, Courtney B. Vance, and Brian O'Byrne), moderated by EW's Lynette Rice.