More from EW
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The Pitch: This mythology-laden poster (look, it's Kilowog!) will please the Comic-Con crowd, and newcomers will love the eye candy.
The Actual Message: Look, a bunch of second-string muppets wearing glowing pajamas!
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No Strings Attached
The Pitch: It's a quirkier, sexier romantic comedy! Also, Natalie Portman's legs.
The Actual Message: These two impossibly attractive people could not be more satisfied with the awesome sex they just had. They are beautiful, and you are a troll.
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The Pitch: Did you like Batman? Well, this kind of looks like Batman.
The Actual Message: A freaky priest has a scary knife, and it's the future or something.
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Just Go With It
The Pitch: America's favorite funnyman teams up with hot blondes of all ages. And they're on a beach, so bikinis!
The Actual Message: Jennifer Aniston looks furiously embarrassed. Adam Sandler appears to have just arrived from a sandal-friendly golf match. Brooklyn Decker is not aware that she is in a movie. The longer you look at this poster, the more you begin to think that the title might also be the entire screenplay.
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Cowboys & Aliens
The Pitch: People love Westerns and weird robot crap, right? Just, whatever you do, don't mention that James Bond and Indiana Jones are in this movie.
The Actual Message: Despite the title, this will only be accidentally funny.
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The Pitch: Wait, so this movie's a love letter to silent cinema? Good lord, man, we can't sell that! No, it?s gotta be warm and fuzzy. Something like, um, a big floating glowing key. But not so lame.
The Actual Message: A big floating key.
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Mission: Impossible: Ghost Protocol
The Pitch: Meet a team of well-dressed badasses, all of them flashing their best ''walking casually away from an explosion'' business grimace.
The Actual Message: Why is the most famous dude — the face of the Mission: Impossible franchise — all covered up in a hoodie? Why is everyone all bundled up on what appears to be an incredibly hot day? Is that Shaun of the Dead in back there?
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The Pitch: Two beloved stars are having fun! Won't you join them?
The Actual Message: Do you ever walk out of a Fast & Furious movie and think to yourself, ''Hmm, that was all right, but I would have enjoyed it a lot more if the cars were Vespas?'' Then this is the movie for you, you glorious weirdo.
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X-Men: First Class
The Pitch: Who needs Wolverine? We've got...other people.
The Actual Message: A monochrome orgy of misinformation and missed signals, the First Class poster can't seem to figure out who it's pitching to. Fans of the original X-Men trilogy have no clue who these characters are; fans of the comic books will be turned off by the colorless, industrial aesthetic; and for some reason half the cast is buried at the horizon line. Some people are walking; some people aren't; and also there's that red guy. This may be the world's first concept-free movie poster.