A company that’s claimed to have cracked how to measure the popularity of Netflix shows says the streaming company’s Gilmore Girls revival is delivering some big numbers.
Streaming tracking company Symphony says Gilmore Girls: A Year in the Life has delivered nearly 5 million adults 18-49 viewers for its four episodes during the program’s first three days online. That would give Gilmore roughly a 3.5 demo rating — which is considerable — if it were on a broadcast network.
In fact, only Fuller House (7.3 million) and Orange is the New Black (5.8 million) were bigger hits for Netflix, with Marvel’s Luke Cage (3.4 million) and Daredevil (3.2) right behind the revival series.
But unlike Fuller House, which had an incredible 14.1 million for its first episode back, most fans who watched the first episode of Gilmore (6 million) stuck around for the rest.
Symphony’s streaming ratings are not endorsed by Netflix, which has made a point of refusing to publicly release any of its viewership data since it’s in the business of selling subscriptions rather than ads. Symphony uses a Nielsen-like system of measurement where a panel of 15,000 viewers agree to have their viewing habits monitored. Netflix had no comment on the research.