Leave it to Frank Ocean to always zig when fans think he’ll zag. After more than a year of fake-outs and blown deadlines, the R&B singer-songwriter finally released his long-awaited second album, Blonde, back in August. Outside of a recent New York Times interview, however, Ocean has stayed mostly silent, allowing the album (and its accompanying film Endless) to speak for itself. But then, this week, the man fans probably least expected to take advantage of a contrived commercial holiday like Black Friday unveiled a wealth of Blonde merchandise on his website.
The first item on the site is a black T-shirt that says “Blonde” and features a big percentage sign in mockery of Black Friday discount sales. Available for $0, it sold out almost immediately. Other items include vinyl and CD versions of Blonde, the first issue of Ocean’s Boys Don’t Cry magazine (featuring Kanye West’s poem about McDonald’s), Blonde-themed air freshener, and several different posters. In an apparent play on the name “Black Friday,” nearly all the items feature a monochromatic, black-and-white color scheme.
See all the items — available Friday only — here.