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Apple releases photo book chronicling 20 years of design

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Apple

Apple debuted one more product this week: The Apple photo book, titled Designed by Apple in California, which holds 450 images chronicling 20 years of products created by the tech company. Much like Apple’s electronic products, the book comes in two sizes — a small (10.20” x 12.75”) for $199 and a large (13” x 16.25”) for $299.

The historical look book begins with 1998’s iMac desktop computer and moves through iPhones, iPads, and Apple Watches, until 2015’s Apple Pencil. Following closely with Apple’s minimalist packaging aesthetic, the images are centered on each page against a white backdrop.

Apple

It wouldn’t be an Apple product without a list of impressive specs, which include the two sizes, specially milled and custom-dyed paper, gilded matte silver edges, all brought together through eight color separations using low-ghost ink.

“The idea of genuinely trying to make something great for humanity was Steve’s motivation from the beginning, and it remains both our ideal and our goal as Apple looks to the future,” said Jony Ive, Apple’s chief design officer in a release. “This archive is intended to be a gentle gathering of many of the products the team has designed over the years. We hope it brings some understanding to how and why they exist, while serving as a resource for students of all design disciplines.”

Designed by Apple in California is available now at participating retail locations and Apple’s online store.

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