The hosts of NBC’s Today show threw it back to the ’90s for their annual Halloween costume reveal.
To introduce the Today team’s getups, Carson Daly (microphone in hand) donned his signature side burns, black nail polish, and faded jeans as a nostalgic nod to his four-year stint on MTV’s TRL, the popular daily music video countdown show that aired on the network for over a decade before its cancellation in 2008.
“As 1999 comes to a close, we’re looking back at the biggest pop culture moments of the ’90s,” he said, kicking off Monday’s edition of Today. “No, not just the iconic music videos, but styles, stars, and all the show-stopping, on-screen moments that really helped define this decade.”
Daly then introduced Willie Geist and Tamron Hall, who recreated looks popularized by John Travolta and Uma Thurman, respectively, from Quentin Tarantino’s 1994 film Pulp Fiction.
Weather forecasting personality Al Roker sported a red cardigan, thick-rimmed glasses, and suspenders as the classic sitcom nerd Steve Urkel, originally played by Jaleel White across nine seasons of Family Matters.
Demi Moore’s iconic August 1991 Vanity Fair cover served as inspiration for Savannah Guthrie’s Halloween costume, with the Today anchor poking her head through a large cutout of the image.
Kathie Lee Gifford and Hoda Kotb channeled the former’s gig on Live with Regis and Kathie Lee, with Gifford dressing in a suit and tie as her one-time co-host, Regis Philbin, and Kotb decked out in a bright yellow blazer for a look that recalled her current Today partner’s ’90s style.
Bryant Gumbel returned to Today for a satirical take on the Seinfeld puffy shirt episode. Matt Lauer played star Jerry Seinfeld during the shot skit, sitting opposite Gumbel, who played himself.
Today contributor Jenna Bush Hager also stopped by the morning show dressed as her grandmother, Barbara Bush, complete with a bright red blazer, pearl necklace, and white wig as she performed the “Macarena,” a dance popularized by Los del Río in 1995.
“This is a flash forward to what I’m going to look like in my golden years,” she told Today‘s anchors. The real-life former First Lady made a surprise appearance via a remote feed from her home in Houston, wearing a pointy black hat.
“I heard [Jenna] was going to dress up like a witch, so I did, too,” the 91-year-old joked.
Watch the personalities of Today reveal their Halloween costumes below.