ABBA announced Wednesday that they will launch a new “digital experience” with Simon Fuller and Universal Music Group.
Details are scant about this shiny, high-tech revamp, but a press release notes that the project will include “the very latest in digital and virtual reality technology.” The aim is to introduce the classic music to a new generation.
“We’re inspired by the limitless possibilities of what the future holds and are loving being a part of creating something new and dramatic here. A time machine that captures the essence of who we were. And are,” ABBA’s Benny Andersson says in a statement.
His fellow band member Frida Lyngstad agrees: “Our fans around the world are always asking us to reform and so I hope this new ABBA creation will excite them as much as it excites me!”
Fuller has worked on shows like Pop Idol, American Idol, So You Think You Can Dance, and with groups like the Spice Girls. “The creativity and ideas flowing from the members of ABBA over the past few months have filled me with great excitement,” he says. “We are exploring a new technological world, with Virtual Reality and Artificial Intelligence at the forefront, that will allow us to create new forms of entertainment and content we couldn’t have previously imagined.”
ABBA recently reunited at their 50th anniversary and gave a small performance.
Fans will have to wait until 2017 to find out what this project actually entails.