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Bon Iver announce 2 A Million gender equity campaign

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Matt Kent/WireImage

Bon Iver have announced a new gender equity campaign aimed at promoting awareness and “person-to-person connection in an effort to end gender inequality, domestic violence, and sexual abuse.”

Called “2 A Million,” the campaign launches in conjunction with the band’s upcoming tour. Bon Iver will team with local nonprofit organizations in each city the tour visits to bring gender equity “centerstage thru action, fundraising, and education,” according to a tweet posted on Sunday. 

“If you’ll be at any of our shows this fall, look for the 2 A Million banner near the merch, say hi, get informed, and donate,” the tweet reads. The band is also asking fans to text “2AM” to 56512 to make donations. 

Read more about Bon Iver’s 2 A Million campaign below, and check out their official website for tour dates.