Lady Gaga’s vocals are larger than life on her new song “Million Reasons,” but Twitter is shrinking the pop star down to bite size for its latest original emoji.
Twitter partnered with the singer-songwriter, who has a legion of 64 million followers, to recreate the album cover — in emoji form — for Gaga’s forthcoming album, Joanne. This marks the first time the social media giant has worked with a recording artist to create an emoji to launch an album preorder.
According to a press release, the emoji, which appears when users tweet with the hashtag #JOANNE, is the first “of many surprises Gaga will have for her Twitter fans between now and the album launch.”
The Super Bowl LI Halftime Show headliner previewed the emoji’s launch prior to her first Dive Bar Tour performance on Wednesday night, during which she debuted three new Joanne tracks, “A-Yo,” “Sinner’s Prayer,” and “Million Reasons,” ahead of performing “Perfect Illusion,” Joanne‘s lead single.
“Thank u @Twitter for my #JOANNE emoji!” the 30-year-old tweeted. “Have fun finding the hashtags you can use it with.”