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Dragonette's Sweet Poison video: Why the clip almost made them cry

‘We wanted to keep the video really simple to allow for the emotion to be the focal point,’ the band tells EW

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Dragonette’s music videos have featured everything from freaky lab experiments to cheesy dance routines in recent years, but the Canadian synth-pop group is skipping the spectacle for the new “Sweet Poison” clip, premiering online on EW below. “We wanted to keep the video really simple to allow for the emotion to be the focal point,” frontwoman Martina Sorbara tells EW over email.

And there’s plenty behind the song: The poignant, highly danceable track is from the band’s new album, Royal Blues, which is the group’s first LP in four years and also the first since Sorbara and husband-bandmate Dan Kurtz announced their separation. “This song came out of an emotional time for us and the story in the lyrics is very defined: love that you can’t hold onto nor let go of,” Sorbara writes. “On the set of the video, after the first take, a full run through of the song Dan and I both looked at each other and we could see that we were both holding back tears. But over all I think it meant a lot to us to share the experience and live the song together in that moment.”

Dragonette have already shared two other tracks from Royal Blues, out Nov. 11: the anthemic album opener “Let the Night Fall,” released last year, and this summer’s bouncy “Lonely Heart.”

Catch Dragonette on tour this fall:

Nov. 9: Waterloo, ON; Maxwell’s

Nov. 10:Toronto, ON; Phoenix Concert Theatre

Nov. 11: Montréal, QC; Théâtre Fairmount

Nov. 12: Ottawa, ON; Bronson Centre

Nov. 16: Winnipeg, MB; Pyramid Cabaret

Nov. 17: Saskatoon, SK; Louis’ Pub

Nov. 18: Edmonton, AB; Starlite Room

Nov.19: Calgary, AB; The Gateway at SAIT

Nov. 22: Kelowna, BC; Sapphire Nightclub

Nov. 23: Vancouver, BC; Imperial

Nov. 24: Victoria, BC; Sugar Nightclub

Nov. 26: Portland, OR; Doug Fir Lounge

Nov. 27: Seattle, WA; Neumos

Nov. 29: San Francisco, CA; The Independent

Nov. 30: West Hollywood, CA; The Roxy Theatre

Dec. 2: Salt Lake City, UT; Metro Bar

Dec. 3: Denver, CO; Bluebird Theater

Dec. 5: Minneapolis, MN; 7th Street Entry

Dec. 6: Chicago, IL; Lincoln Hall

Dec. 8: Columbus, OH; A&R Music Bar

Dec. 10: Brooklyn, NY; Warsaw

Dec. 11: Boston, MA; Royale Boston