The campaign is aimed at millennials between the ages of 18 and 22 who will have the opportunity to vote for the first time in the upcoming presidential election. It features teens explaining why they are eager to have the chance to make a change, along with musicians like Daya and Bebe Rexha.
“I’m so excited to lose my V-card on this upcoming election because it’s very important for me to exercise my rights to vote as a first-time voter and encourage everyone to go out and do the same,” Daya says in the clip. Other first-timers’ reasons vary from the ability “to make an impact on issues important to me such as education, women’s rights, and minority rights,” and “it’s a way to have my voice heard in times of social injustice.”
Tyler Oakley, JoJo, and Fifth Harmony’s Lauren Jauregui also partake. Jauregui, 20, shared her excitement on Twitter: “I want you to #LoseYourVCard this year with me and @dosomething! Please register to vote,” she wrote.
— Lauren Jauregui (@LaurenJauregui) September 13, 2016
Watch the video below.