UPDATED: Sunday’s Emmy Awards may have gotten raves from critics for a lively ceremony that honored an eclectic array of talent, but viewership hit an all-time low.
ABC’s ceremony, hosted by Jimmy Kimmel, was watched by 11.3 million viewers, a dip of 5 percent from the 2015 broadcast, which itself was an all-time low for the awards show. The 68th annual Emmy Awards faced no easy task on Sunday night in a race for eyeball, battling very tough competition from NBC’s Sunday Night Football coverage (the Minnesota Vikings vs. Green Bay Packers), plus breaking news of bombing attacks in New York City and New Jersey, which likely sent a surge of viewers to the cable news networks.
Despite the lag in viewers, the Emmys did rank as the No. 1 “entertainment program of the night in adults 18-49.” In addition, Nielsen reported 25.9 million unique viewers watched at least some portion of the telecast (six or more minutes).
The Emmys also scored some wins on social media, generating 2.7 million interactions on Facebook and Twitter during the show. The biggest moment for social media users was Tatiana Maslany’s win for best actress in a drama series, as the Orphan Black star topped interactions among stars on both Facebook and Twitter.