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Gwyneth Paltrow, will.i.am, and Gary Vaynerchuk have joined Planet of the Apps, Apple’s new reality series about app developers, it was announced Thursday.
The series, produced by Apple and Propagate, will follow a yet-to-be-cast group of tech entrepreneurs hoping to launch their careers with new apps. Superstars Paltrow and will.i.am, who will also executive produce the series, join digital mogul Vaynerchuk to mentor and advise the crop of up-and-coming developers.
“Developing and launching a business based on your own original idea can be exhilarating, but intimidating,” the Goop guru said in a statement. “This is a great opportunity to be part of a series that lets us use our experiences to help app developers break through and create viable businesses that will impact peoples’ lives.”
Will.i.am agreed, saying, “As tech drives modern pop culture now more than ever, we are giving a platform for the next generation of culture makers to shine. We are searching for entrepreneurs with the vision to shape the future, solve real problems and inspire change within our daily lives.”
Casting is still underway for Planet of the Apps, with applications closing at the end of the month. Earlier this week, the series teamed up with Product Hunt for a 4-city tour to San Francisco, Los Angeles, New York, and Austin, wrapping up August 4.
An airdate and broadcast platform for the series have yet to be announced.