This summer has already seen Dwayne Johnson dominate the big screen and small screen, and now he’s coming for your computer screens.
On Monday, the Central Intelligence and Ballers star officially launched his company’s Seven Bucks Digital Studios YouTube Channel with his first video. In “YouTube Factory,” Johnson gets an introduction to the YouTube world as social media star Lilly Singh gives him a tour of where all videos are produced — underneath a volcano.
“I’ve learned so much since starting my own YouTube channel,” Johnson tells Singh. ”I mean, who knew that there was so much fresh, innovative, non-pornographic material online? It’s crazy.”
Johnson gets an up-close look at the YouTube process as he goes room to room to see where each type of video is made from cat videos to viral videos to videos of dudes doing The Rock impressions. Besides Singh, Johnson encounters various popular YouTube personalities including Grace Helbig, King Bach, and Gigi Gorgeous.
Already a Snapchat, Twitter, and Instagram sensation, Johnson has his eyes set on total social media domination as the new YouTube channel will feature Johnson’s own videos and some from other creators, as well as an action-filled scripted online series.
Watch the full video above.