Fame is fleeting, but at least it has a music video.
Kanye West has announced he’ll debut the video for “Famous,” the first single from The Life of Pablo, with a splashy event Friday night at the Forum in Inglewood, California.
Tickets will go on sale for $25 at 10 a.m. PT on Thursday through Ticketmaster, and exclusive merchandise will be sold at the event.
For those unable to attend, the premiere will be live-streamed on Tidal for members and non-members around the world, mirroring the Life of Pablo unveiling at Madison Square Garden in February. The subscription music service will also host the “Famous” video exclusively for one week.
The song “Famous” has become somewhat infamous for a line in which West raps about longtime frenemy Taylor Swift, “I feel like me and Taylor might still have sex / Why? I made that b‑‑‑‑ famous.” Depending on who you believe, Swift either did or didn’t (or did?) give her blessing for the lyric.
News of the “Famous” video comes on the heels of West announcing dates for his Saint Pablo tour, which kicks off Aug. 25 in Indianapolis.