Justin Bieber used the music video for his single “Company” to let his fans in on his day-to-day life for the last year. The documentary-style video pieces together clips of Bieber modeling, performing, and goofing off with friends as he travels the world promoting his album Purpose.
Directed by Bieber’s personal videographer Rory Kramer, the “Company” video features footage from the Purpose world tour, as well as clips of Bieber in the studio recording the album, and snippets of him on the set of his Calvin Klein photo shoot. Interspersed are sweeping images of Bieber looking out over nature, reminiscent of his earlier “I’ll Show You” video.
“Personally, I love this video because it’s an honest look at my journey,” said Bieber in a statement. “The process of putting together this album and this tour — surrounded by people I love to be with — has been really special. I’m proud of it, it’s been a lot of fun and lot of hard work, and I think that really shows in video. I hope my fans like it as I much as I do, because it’s really all for you.”
Recently, Bieber has released his own emoji app, accepted the Top Male Artist award at the Billboard Music Awards, and faced a copyright lawsuit over his song “Sorry.” He’s currently still on his Purpose world tour.