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May 25, 2016 at 05:02 PM EDT

X-Men: Apocalypse

type
Movie
Current Status
In Season
mpaa
PG-13
runtime
143 minutes
Wide Release Date
05/27/16
performer
James McAvoy, Michael Fassbender, Jennifer Lawrence
director
Bryan Singer
genre
Action, Adventure, Fantasy

X-Men: Apocalypse is set in the 1980s, and 20th Century Fox is going all in with decade-inspired marketing. The latest is a parody of Robin Leach’s long-running TV series Lifestyles of the Rich and Famous, a.k.a. the original MTV Cribs. In this universe, Fables of the Flush & Fabulous (still hosted by Leach!) takes a look inside Charles Xavier’s School for Gifted Youngsters. At this point in the timeline, the existence of mutants is widely-known, thanks to Magneto’s well-publicized attack on the White House at the end of X-Men: Days of Future Past, but Xavier’s identity as a mutant (and the true purpose of his school) is still unknown. 

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“What lies beyond the gates of this palatial paradise has tantalized the general public and cultural elite for nearly a decade,” according to Leach’s voiceover.

Watch the video below. X-Men: Apocalypse opens in theaters Friday.

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