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Sausage Party trailer: Seth Rogen channels Walt Disney

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Princesses, talking animals, castles, and love stories are staples of classic animated tales, but not in Seth Rogen’s world. As the actor prepares for the release of his upcoming foul-mouthed, R-rated CGI comedy, Sausage Party, a new teaser has hit the web featuring the Neighbors 2: Sorority Rising star channeling Walt Disney.

The teaser’s aesthetic recalls Disney’s The Wonderful World of Disney TV series as it observes Rogen inside his “Animation Imaginatorium,” where he promptly tells an animator he’s doing “absolutely terrible work” and fires him on the spot. Rogen then introduces a friend, Frank, an animated sausage. “Now, Frank here knows a lot of stuff. He knows how to dance, and he knows how to curtsy,” Rogen says. “But what Frank doesn’t know just might kill him and everyone he loves. Here’s a taste!” The clip then cuts to violent scenes showing a woman preparing food in her kitchen, slicing a personified tomato in half, frying a pan of bacon as the strips scream, and munching on baby carrots while they plead for their mommy — all to Frank’s horror. 

Sausage Party revolves around a group of food items who learn the awful truth about what happens to them when humans get hungry. After screening at the 2016 SXSW festival in March, EW’s Kevin Sullivan said: “Sausage Party is literally the most insane, f—ed up movie that has ever made me cry laughing.” 

The film features an all-star voice cast, including Rogen (who also co-wrote the screenplay), Kristen Wiig, Jonah Hill, Craig Robinson, Bill Hader, Michael Cera, James Franco, Paul Rudd, Edward Norton, and Salma Hayek. It was co-directed by Greg Tiernan, who previously helmed various children’s movies in the Thomas the Tank Engine series, and Conrad Vernon, who’s voiced characters in movies ranging from Shrek to Kung Fu Panda 2

Sausage Party hits theaters Aug. 12. Check out the new teaser in the clip above, and watch the NSFW red band trailer in the video below.