Months before its premiere, This Is Us is already fall’s most popular new show — at least according to online video views.
On Facebook alone, the trailer for NBC’s dramedy series has garnered over 17 million views in less than three days — a record for a new fall show. On YouTube, the clip has been watched over 2.6 million times. (The video is also available to stream on NBC.com, but that site’s player doesn’t feature a view counter.) As Deadline noted, the Facebook streams break the record set last year by Legends of Tomorrow.
Out of all the trailers for the 2016-17 season, This Is Us has only been bested by Fox’s Prison Break reboot — 20 million views on Facebook, 4.3 million on YouTube — which already has a legion of fans from its 2005-09 run.
NBC debuted This Is Us‘ clip alongside trailers for its fresh crop of new fall shows during the network’s Upfronts presentation on Monday. Although the video is over two minutes long, it doesn’t reveal much about the plot, which NBC says centers on characters whose “life stories intertwine in curious ways” — one of them being that they share the same birthdays.
Despite this mystery, the massive interest in the trailer can be attributed to a number of notable factors, especially its cast. The show features lead roles for Milo Ventimiglia (who is shown naked in the first few seconds of the teaser) and Mandy Moore, a legacy star for millennials, having emerged on the pop music scene in the late ’90s alongside Britney Spears and Christina Aguilera and going on to star in hit movies such as Nicholas Sparks’ A Walk to Remember.
This Is Us comes from writer Dan Fogelman and directors John Requa and Glenn Ficarra, who were behind 2011’s Crazy, Stupid, Love starring Ryan Gosling and Emma Stone. Much like that film, the This Is Us trailer pulls on heartstrings with humor and pathos, capturing raw emotion in relatable experiences — including one woman’s struggle with her weight, plus a man’s attempt to find the father who abandoned him.
This Is Us premieres this fall on NBC.