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How DJ Khaled's keys to success made him a Snapchat guru

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Ilya S. Savenok/Getty Images

Thanks to his rampant use of the social media platform in the last year, DJ Khaled has nearly become synonymous with Snapchat, where he shares his so-called “keys to success.”

In an interview with TIME editor Sam Lansky, the hip-hop artist talked about his inspirational messages and his trademark optimism behind them.

“I’m just being me. I wake up everyday inspiring myself, because God gave me life,” he tells Lansky. “I’m honored that everybody’s inspired off my inspiration. We all want to win more, but it’s all about being blessed and embracing your blessings. We have life.”

Khaled says that even though Snapchat has cast a spotlight on it, his positive outlook is nothing new. “Even before Snapchat, you go back into my career from Day One or interview people that knew me for 25 years, they’re going to tell you I’ve been DJ Khaled my whole life,” he tells Lansky. “I’ve been telling the keys.”

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Take it from a big-time music player, too. “Even when I first met him, he felt like the leader of the Miami music scene,” L.A. Reid adds. “He was a very passionate guy, maybe the most giving guy I’ve ever met.

Watch Khaled’s interview below.

Read the full Khaled profile over at TIME (subscription required).