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2016 Golden Trailer Awards winners list

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Kerry Hayes

The movies are good (most of the time), but it’s the marketing (and an effective trailer) that often gets people to the theater in the first place, and the 2016 Golden Reel Awards have crowned what they dub “the best in motion picture previews” released over the last year.

The 2016 ceremony, hosted by Wayne Brady Wednesday evening in Beverly Hills, crowned dozens of trailers from blockbusters (Deadpool) to indies (Grandma) across a diverse range of categories, including Trashiest Trailer (Blue Mountain State: The Rise of Thadland) and Best Foreign Documentary (Amy).

Spotlight, however, won top honors at the event, nabbing the Best of Show prize, which has gone to films like Furious 7, Gravity, and Iron Man 3 in recent years. Other big winners of the evening included Warner Bros. and its New Line Cinema division, scoring 10 total wins for movie trailers and posters across several of their films, including Black Mass, The Conjuring 2, Keanu, and The Man from U.N.C.L.E.

Winning Best Picture in Feb., Open Road Films’ Spotlight, which tells the story of a team of investigative reporters at the Boston Globe who helped expose scores of sexual abuse cases within the Catholic church, joined only a handful of Best Picture winners not released by one of the “Five Families” (Fox, Warner Bros., Disney, Paramount, Universal) to do so. One of its many previews, titled Answers, also won the Golden Reel Award for Best Independent Trailer.

The Golden Trailer Awards also shined a light on several films left out of the major awards season conversation throughout 2015. Despite Jennifer Lawrence winning the Golden Globe Award for Best Actress in a Comedy for her performance in Joy, the film was largely ignored by major awards bodies in the wake of similarly late-breaking 2015 titles like The Revenant. Here, David O. Russell’s effective trailer for the film was nominated for Most Original spot and won for Best Teaser. The powerful German film Phoenix, starring Nina Hoss, also earned some attention here, winning Best Foreign Drama, while another little-seen international title that traveled the film festival circuit, Iceland’s Rams, took home the Best Foreign Comedy award for its U.K. theatrical trailer.

Check out a few of the 2016 Golden Reel Award-winning trailers (and a full list of winners, per The Hollywood Reporter) below.

Spotlight – “Answers” (Best of Show, Best Independent)

The Witch – “Family” (Best Horror)

Joy – “Change” (Best Teaser)

Rams – “UK Theatrical Trailer” (Best Foreign Comedy)

2016 Golden Trailer Awards winners:

Best of Show

Spotlight “Answers”, Open Road Films, InSync + BemisBalkind

Best Action

Deadpool “DOM Trlr E: Power Red Online”, 20th Century Fox, mOcean

Best Animation/Family

Jungle Book “Jungle”, Disney, Vibe Creative

Best Comedy

Keanu “Take it”, Warner Bros., Create Advertising Group

Best Documentary

He Named Me Malala, Fox Searchlight, Mark Woollen & Associates

Best Drama

The Martian, 20th Century Fox, Giaronomo Productions

Best Fantasy Adventure

Star Wars: The Force Awakens “Lessons”, Disney, Disney In-house

Best Horror

The Witch “Family”, A24, AV Squad

Best Independent

Spotlight “Answers”, Open Road Films, InSync + BemisBalkind

Best Music

Deadpool “Trailer B – Power Red”, 20th Century Fox, Wild Card

Best Thriller

Black Mass “Just Sayin”, Warner Bros., Aspect

Best Summer 2016 Blockbuster

Captain America: Civil War “Vigilante”, Marvel, Trailer Park, Inc.

Golden Fleece

Pixels Trailer “Game On”, Sony Pictures Entertainment, The Refinery AV

Most Original

Hail, Caesar! “So Simple”, Universal Pictures, Motive

Trashiest Trailer

Blue Mountain State: The Rise of Thadland “Redband”, Lionsgate, Mob Scene Creative + Productions

Best Romance

Me Before You “Live”, Warner Bros/MGM/New Line Cinema, Aspect

Best Video Game Trailer

Assassin’s Creed Syndicate – Story Trailer, Ubisoft, Sunny Side Up Creative

The Don LaFontane Award for Best Voice Over

Anomalisa, Paramount Pictures, Mark Woollen & Associates

Best Motion/Title Graphics

The Man From U.N.C.L.E. “Timeline”, Warner Bros., Buddha Jones

Best Original Score

Jungle Book “Mowgli”, Disney, Vibe Creative

Best Sound Editing

The Revenant, 20th Century Fox, Mark Woollen & Associates

Best Teaser

Joy “Change”, 20th Century Fox, Industry Creative

Best Trailer – No Movie

What Happened to Monday “Cannes Sizzle”, Vendome Pictures, Open Road Entertainment

Best Trailer/Teaser for a TV Series or Mini-series

Narcos “Lines”, Netflix, TRANSIT

Best Independent Trailer (For Film shot under $1 Million)

Grandma “Domestic Trailer”, Sony Pictures Classics, The Grossmyth Company

Best Foreign Action Trailer

Rise of the Legend “US Trailer” , Well Go USA , Red Circle, Inc.

Best Foreign Animation/Family Trailer

Oddball “Official Trailer”, Roadshow Films, The Trace House

Best Foreign Comedy

Rams ‘UK Theatrical’, Soda Pictures, Coffee & Cigarettes

Best Foreign Documentary

Amy, Altitude, Intermission Film

Best Foreign Drama

Phoenix, Sundance Selects, Jump Cut

Best Foreign Graphics in a Trailer

The Hallow ‘Trespass’, Entertainment One UK, Create Advertising London

Best Foreign Horror

Goodnight Mommy, RADiUS, Mark Woollen & Associates

Best Foreign Independent

Macbeth “UK Teaser”, StudioCanal, Zealot UK

Best Music (Foreign)

Zinzana, Image Nation Abu Dhabi, Zealot UK

Best Foreign Romance

Brooklyn “Two Worlds”, Lionsgate UK, Create Advertising London

Best Foreign Teaser

High Rise “Teaser” , Studio Canal , Intermission Film

Best Foreign Thriller

The Wave, Magnolia Pictures, Zealot

Best Foreign Trashiest Trailer

Love, Alchemy, Mark Woollen & Associates

Golden Fleece Foreign

J. Kessels ‘Theatrical Trailer’, CTM Pictures, Spark Trailers

Most Original Foreign Trailer

Zinzana, Image Nation Abu Dhabi, Zealot UK

Best Action TV Spot

Mission Impossible Rogue Nation “Fate Alt Rev.”, Paramount Pictures, Trailer Park, Inc.

Best Animation/Family TV Spot

The Jungle Book “legend”, The Walt Disney Company, Create Advertising Group

Best Comedy TV Spot

Spy “Identity”, 20th Century Fox, AV Squad

Best Documentary TV Spot

Making A Murderer “Target”, Netflix, Aspect

Best Drama TV Spot

Bridge of Spies “:60 INTL Standing Man”, 20th Century Fox, Wild Card

Best Fantasy Adventure TV Spot

The Hunger Games: Mockingjay Pt. 2 “Epic Finale” , Lionsgate , Carve

Best Foreign TV Spot

Crouching Tiger, Hidden Dragon: Sword of Destiny “Teaser”, Netflix, InSync + BemisBalkind

Best Graphics in a TV Spot

The Man From U.N.C.L.E. “That Kind Of Review”, Warner Bros., Buddha Jones

Best Horror TV Spot

The Conjuring 2 “Close”, New Line Cinema, Buddha Jones

Best Independent TV Spot

The Hateful Eight “Last Shot”, The Weinstein Company, IGNITION

Best Music TV Spot

Straight Outta Compton “Compton/BET”, Universal Pictures, Motive

Best Original Score TV Spot

The Jungle Book “legend”, The Walt Disney Company, Create Advertising Group

Best Romance TV Spot

The Danish Girl “True Love”, Focus Features, Motive

Best Sound Editing in a TV Spot

The Witch “Paranoia”, A24, AV Squad

Best Summer Blockbuster TV Spot

Captain America: Civil War “Rivals”, Disney/Marvel, mOcean

Best Teaser TV Spot

Jessica Jones “It’s Time”, Netflix, Aspect

Best Thriller TV Spot

Sicario “Big Welcome”, Lionsgate, AV Squad

Best Video Game TV Spot

Fallout 4 “The Wanderer”, Bethesda Softworks, gnet

Best Voice Over TV Spot

Zoolander 2 “Perfect Fight Rev”, Paramount Pictures, Workshop Creative

Golden Fleece TV Spot

Fifty Shades of Black “Shadiest”, Open Road, Rogue Planet

Most Original TV Spot

Zootopia “Oscar Review”, Disney, Trailer Park, Inc.

Best Pre-Show Advertising for a Brand

Technically Speaking:  Ford Edge, 40 Foot Solutions, Screenvision Media

Best Radio Spots

Ride Along 2 “Universal Claim Radio”, Universal, Universal Creative

Best Vine/Insta

Victor Frankenstein “Eyeball”, Twentieth Century Fox, Buddha Jones

Best Viral Campaign

Paranormal Activity: The Ghost Dimension “Haunted Open House”, Paramount Pictures, Grandesign

Most Innovative Advertising for a Brand/Product

Batman vs Superman: Dawn of Justice “Fly to Metropolis / Fly to Gotham”, Warner Bros., Jax Film / Crispin Porter & Bogusky / Elastic

Most Innovative Advertising for a Feature Film

Mission: Impossible – Rogue Nation “Live Obstacle Course”, Paramount Pictures, Grandesign

Most Innovative Advertising for a Video Game

Broforce “The Ballad of Rambro”, Devolver Digital

Best Trailer For a Book or Novel

Magic in North America, Warner Bros. / Pottermore, Jax Film / Elastic

Best Trailer for Legit Theater (Broadway Trailers)

Aladdin on Broadway “Tradition/Genie”, Disney, Trailer Park, Inc.

Best Action Poster

Star Wars: The Force Awakens “1-Sheet”, Walt Disney Studios, LA

Best Animation/Family Poster

The Secret Life of Pets “City”, Universal Pictures, LA

Best Billboard

Allegiant: The Divergent Series “Scaling Wall” Billboard, Lionsgate, LA

Best Comedy Poster

Dirty Grandpa “Graduate”, Lionsgate, LA

Best Documentary Poster

Making a Murderer, Netflix, The Refinery

Best Drama Poster

The Hateful Eight, The Weinstein Company, Leroy & Rose

Best Fantasy/Adventure Poster

The Hunger Games: Mockingjay Part 2 “Katniss On Fire” Payoff, Lionsgate, LA

Best Foreign Poster

Downriver “Official Poster”, Happening Films, The Trace House

Best Horror Poster

PRIDE & PREJUDICE & ZOMBIES “Thanksgiving” One-Sheet, Sony, IGNITION

Best Independent Poster

The End of the Tour, A24 Films, P+A

Best International Poster

Unfriended “1-Sheet”, Universal Pictures International, LA

Best Motion Poster

Sinister 2, Focus Features, Gravillis Inc.

Best Romance Poster

Me Before You “One-Sheet”, Warner Bros., WORKS ADV

Best Teaser Poster

Straight Outta Compton, Universal Pictures, Gravillis Inc.

Best Thriller Poster

THE MARTIAN “Bring Him Home” One-Sheet, Fox, IGNITION

Best Wildposts (Teaser Campaign)

Minions “Artist Series” Wildposts, Universal Pictures, LA

Most Original Poster

Batman v Superman: Dawn of Justice “Superman Tear Art Poster”, Warner Bros., WORKS ADV

Trashiest Poster

Dirty Grandpa “Armchair”, Lionsgate, LA

Best Video Game Poster

For Honor – Helmets, Ubisoft, Sunny Side Up Creative

Best Summer Blockbuster Poster

Suicide Squad “Teaser Poster”, Warner Bros., WORKS ADV

Best Film Festival Trailer

New York Film Festival 2015, Film Society of Lincoln Center, Jump Cut

Best Film Festival Poster

Palm Springs Int’l ShortFest 2015, Palm Springs Int’l Film Festival, LA

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