On Wednesday at 6:07 p.m. ET, many radio stations will come together to honor the late musician Prince by simultaneously playing his hit song “Nothing Compares 2 U.”
The idea began in Prince’s native Minneapolis where KCMP (89.3 The Current) thought to invite stations around the country to join them in celebrating the musician’s life by playing the song. The timing is so specific because the opening line for “Nothing Compares 2 U” is “It’s been seven hours and 13 days since you took your love away.” The planned time of the tribute will mark seven hours and 13 days since Prince’s death.
Prince originally wrote the song in the 1980s and released it on the only album of his funk band, The Family. Sinead O’Connor’s version, recorded in 1990, song become a worldwide hit when it debuted. A few years later Prince recorded a live version of the song and released it on his album The Hits/B-Sides, which brought new life and popularity to Prince’s rendition.
“We just wanted to honor the man we called our friend, and the music we all love,” KCMP program director Jim McGuinn tells Billboard, “and thought that maybe we might be able to get radio stations all over the world to share this moment with fans who are missing this great artist.”
Stations other than KCMP expected to participate in airing the song at the elected time include WFUV New York, KEXP Seattle, and WXPN Philadelphia. If listeners are not in a market with a participating station, they’ll have the ability to listen live to KCMP is on their website. KCMP is encouraging listeners to take to their social media with clips of them signing along to the song and tagging them with #NothingCompares2U.