As 2016 inches closer and closer to the final stages of the presidential election, Saturday Night Live is making room for even more jokes about Hillary Clinton and Donald Trump. NBC announced on Monday that SNL will cut down ads next season by as much as 30 percent, which translates to two fewer commercial breaks per episode.
“As the decades have gone by, commercial time has grown,” SNL creator and executive producer Lorne Michaels said in a statement. “This will give time back to the show and make it easier to watch the show live.”
To make it up to advertisers, NBC producers announced opportunities for creating “original brand content” with SNL.
“We are excited to try something new and unique that will shape and drive advertiser content too,” NBCUniversal chairman of advertising sales Linda Yaccarino said in a statement. “By partnering together, advertisers can capture an audience that only SNL can deliver.”