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Emmys 2017
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Article

Baywatch: Dwayne Jonson calls film Avengers of the beach

Updated

Carlos Marino/GC Images

Marvel and DC have their heroes, but so does Baywatch. Dwayne Johnson, who plays a lifeguard in the R-rated movie adaptation, called the film the “Avengers of the beach” in a post on Instagram. 

“We’re a bad ass Rated R squad and officially considered the ‘Avengers of the beach,'” he said, “minus all the cool flying around, with a strong touch of family dysfunction.”

Johnson also shared a behind-the-scenes photo from a photoshoot with Brian Bowen Smith for the Baywatch promotional campaign. “This look will be plastered all over the world on giant billboards, posters, sides of skyscrapers, cruise ships, jumbo jets, women’s locker rooms and Vin Diesel’s garage,” the actor wrote. 

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King of the beach. (while secretly my mind says "I'd reaaaally love tequila and a fruity snack"). Wrapped a bad ass shoot w/ @brianbowensmith for our massive outdoor campaign for #BAYWATCH – this look will be plastered all over the world on giant billboards, posters, sides of skyscrapers, cruise ships, jumbo jets, women's locker rooms and Vin Diesel's garage. We're puttin' together a truly one of kind, never seen before in the history of Hollywood campaign I think you guys'll really dig and have fun with. We're a bad ass Rated R squad and officially considered the "Avengers of the beach".. minus all the cool flying around, with a strong touch of family dysfunction. #BAYWATCH MAY 19, 2017. #KingOfTheBeach #TequilaAndFruitySnacks

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Baywatch also features Zac Efron, Alexandra Daddario, Kelly Rohrbach, Ilfenesh Hadera, Jon Bass, and stars of the original series Pamela Anderson and David Hasselhoff. Directed by Seth Gordon, the film will hit theaters on May 19, 2017. 

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