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EA pulls Trump Effect propaganda video

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Electronic Arts has requested the online removal of a video inspired by their Mass Effect video game series, claiming a fanmade Donald Trump propaganda clip that incorporates Martin Sheen’s voiceover from Mass Effect 2  features “unauthorized use” of their intellectual property. 

The video was tweeted Monday by Trump, a prolific social media user and the current Republican presidential frontrunner. The now-deleted post allegedly read “MAKE AMERICA GREAT AGAIN!” and linked to the user-generated parody, which was deleted from YouTube but is still available on Twitter as of Tuesday afternoon. 

Fans of the Mass Effect series were, however, quick to point out that the video actually positions Trump as one of the game’s villains.

Still, EA pushed for the video’s removal. “We do not support our assets being used in political campaigns,” representatives told Game Informer via email.

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