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'Three Kings' by Zack O'Malley Greenburg due out in 2017

Zack O’Malley Greenburg’s new project will be a ‘candid narrative on the business of hip-hop’

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Photo by Michael Letterlough, Jr., courtesy of the author

Hip-hop business and the rise of moguls Jay Z, Dr. Dre, and Diddy will be the focus of Three Kings, a forthcoming non-fiction book by Forbes senior editor Zack O’Malley Greenburg, EW can announce exclusively. Little, Brown expects to publish Three Kings in 2017.

“I’ve been covering these three moguls my entire career and realized there’s never been a sort of great-minds history of hip-hop — a book in the vein of The Innovators for the genre — and that it was about time for one,” Greenburg tells EW. “I’ve already started the reporting and writing process, and I couldn’t be more excited about the project.”

According to the publisher, Three Kings will be a “candid narrative on the business of hip-hop, following the rise of Jay Z, Dr. Dre, and Diddy as they transformed a genre spawned in poverty into a global multi-billion dollar industry.” Greenburg’s previous works include Empire State of Mind, a biography of Jay Z, and Michael Jackson, Inc., a business biography.