What a time to be a glove.
Hamburger Helper, which has gone by Helper since 2013, came through with one of the more original April Fools’ contributions Friday. The brand known for its boxed pastas and sauces released Watch The Stove, a five-track musical compilation that ushers comparisons to Drake and Future’s record What a Time to Be Alive, and features a cover resembling Kanye West and Jay Z’s Watch The Throne.
Watch The Stove borrows the Atlanta rap aesthetic; some of the rap flows sound like ILoveMakonnen and Future, while the production sparks comparisons to beat-maker Metro Boomin. Naturally, the titles and lyrics are related to the General Mills product (e.g. “Feed The Streets” and “In Love With the Glove”).
Hear the tracks below.
See the music video for “Crazy” below.